Writing

From the blog

Practical writing on the tech layer of group programs — what breaks, why it breaks, and how to stop being the one who fixes it.

Field Notes

Built a full contractor website in a single day, here's what that actually took

Built a full contractor website in a single day. Real reviews, real photos, real license number. No templates, no frameworks, just a site that finally reflects 20 years of work.

April 16, 2026Read more

For coaches running group programs

What does an embedded tech partner actually do inside a coaching program?

If you've been Googling “tech support for coaches” or asking around in Facebook groups, you've probably gotten two answers: hire a tech VA, or hire an OBM. Neither one is quite right.

March 25, 2026Read more